Web browsers have created crawlers, commonly known as spiders, to look at your website's code. Spiders are pretty good at overlooking coding errors, but the more your site's code complies [...]
Google's suite of webmaster tools provide you an easy way to make your site more Google-friendly. Google's tools can show you how Google sees your site, helps you diagnose problems, [...]
After having the major search engine spiders crawl your site, the search engine spiders can provide a list of errors they discovered. We closely monitor these results to help fix [...]
Increasing External Links to Your Website As part of the criteria used in ranking sites, spiders have built into their formula (called an algorithm) a factor that takes into account [...]
Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This [...]
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded [...]
Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout [...]
Website Keyword Lists Effective Websites Start with Effective Keyword Lists A well designed Website must have a set of targeted keywords built into the navigation of the site. Each page [...]
Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested [...]
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story - Uncover, Light-Up, Reveal, all convey pictures [...]
We introduced a lovely calculator that allows you to get a rough idea of how AdWords will perform. This is nifty if you plan on using AdWords for paid search. [...]
