Internet Marketing Blog

Mobile Site Algorithm Changes

Were You Prepared for Mobilegeddon? Google makes about 1,000 changes to their Search Engine Optimization (SEO) algorithm per year! In almost all cases, the changes happen, and all the SEO guys of the world try and figure out what those changes are and their impact on organic rankings. However, in 2015, Google reached out to [...]
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Bruce Rowe

Bruce Rowe
10-26-18

Cross Device Tracking in Google Analytics

How does Google Analytics treat visitors when that same person visits your site on multiple devices? For example, John does a Google search on his computer, sees a PPC ad, and clicks through to your website. Unfortunately, John doesn't have time to finish his research, so he leaves your site. Later, he has more time [...]
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Bruce Rowe

Bruce Rowe
10-26-18

Google AdWords is Now Google Ads

On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords launched way back on October 23, 2000, everything was quite different. In summary, Google AdWords focused on keyword-based searches that triggered text-based ads. In summary, you [...]
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Bruce Rowe

Bruce Rowe
10-25-18

Why Did Google Buy Waze?

In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to advertise using Waze. But before I get to that, let's share some of the backstory about Waze. Why Did Google Buy Waze for $1.15 Billion? [...]
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Bruce Rowe

Bruce Rowe
10-25-18

More Website Traffic

One of the most common requests we get is something like We have a brilliant [idea, product, service, etc], but just too few people know about us. We like our website. We like the messaging. We just need more people coming to our site. How do we get more website traffic?!? Types of Website Traffic This [...]
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Bruce Rowe

Bruce Rowe
07-31-18

SEO Companies in Utah

I regularly get asked about what makes Sebo different than the other SEO companies in Utah. Here are some of the more common questions I get. Where are Sebo's clients? Sebo has worked with clients in over 10 countries throughout the world, and and in over 40 states in the USA. However, as of 2018, [...]
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Bruce Rowe

Bruce Rowe
07-31-18

What is Search Engine Optimization (SEO)?

Simply put, Search Engine Optimization is an internet marketing strategy to improve webpage rankings on search engines. Improving rankings will increase website traffic, which should in turn increase sales. This is a very brief explanation of search engine optimization and its different components. What is a search engine? A search engine is a tool used [...]
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CalDon Preece

CalDon Preece
02-15-18

What is Digital Marketing?

Intro to Digital Marketing Digital marketing is a buzzword, but what exactly does it mean? The simplest way I can think of to describe digital marketing is internet money-making magic. It’s out there but what is it, how does it work and perhaps most importantly how can this internet money-making magic send a little love [...]
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CalDon Preece

CalDon Preece
02-15-18

Utah SEO Agencies

Sebo Marketing has been providing quality SEO services since 2005. We are well respected and well known as one of the Best Utah SEO Agencies. However, there are other capable agencies as well. Sebo's owner is good friends with many of these agency owners as well. Sebo Marketing Sebo has tracked the algorithm changes since [...]
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Sebo Marketing
12-13-17

What is Search Engine Marketing

People use different phrases for different things. For example, common industry words and acronyms include SEM, Search Engine Marketing, SEO, Search Engine Optimization, PPC, Pay Per Click, Search Marketing, AdWords, and many more. Let's help clarify some of these commonly used terms. Key Term #1: SEM or Search Engine Marketing To be honest, if you [...]
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Sebo Marketing
11-30-17

AMP Boosts Mobile Pages – Dramatically Decreases Load Times

AMP is a new standard to dramatically decrease load times on mobile devices. The open-source initiative, announced by Google last October, has the stated objective of “dramatically improv[ing] the performance of the mobile web.” By creating open technical standards to boost page speed and streamlining ads (e.g., no interstitials, no pop-ups), the hope is that [...]
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Jonny Webb

Jonny Webb
02-25-16

How do you Pronounce “Sebo?”

This is a question our employees get a lot. So, how is "Sebo" pronounced? Here are some ways to help you say it. Try saying them out loud. It will be fun! Tip #1 Sea boat (minus the "T") like this - Sea Boat Tip #2 Have you seen "Go" spelled "Geaux" by the prideful [...]
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Sebo Marketing
04-14-15

Website Evaluation Tools

Website Evaluation Tools - Free Keyword Saturation Tools SEO Chat's Keyword Saturation Tool - This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since [...]
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Sebo Marketing
05-08-14