A digital marketing agency is a company that drives traffic to their client's websites and optimizes the website so valuable actions will be taken. Let's dig in a little deeper. What is Digital Marketing? Almost every business has a website. Some websites have thousands of pages (e.g., Amazon) while other websites only have one (i.e., [...]
At Sebo Marketing, we hear people all the time say something like “I want to show up higher in Google.” This phrase “show up higher in Google” can have several different meanings, as the Google Results page is a beautiful place that is a little more involved than many people think. While most people probably [...]
Sebo Marketing has been providing quality SEO services since 2005. We are well respected and well known as one of the best Utah SEO Agencies. However, there are other capable agencies as well. Sebo's owner is good friends with many of these agency owners as well. Here are some of Utah's top SEO companies: Sebo [...]
The term “ad group” usually surfaces in conversations regarding Google Ads. Haven’t heard of Google Ads? Here’s a quick guide to the beginning of Google and its pay-per-click advertising platform. Google defines an ad group as “[a group that] contains one or more ads that share similar targets”. In summary, an ad group is the [...]
Google has been the top search engine for decades now. Its main purpose is to provide the best results as fast as possible to the most people. If you have an online business, then you have probably thought about how Google ranks websites, and how you can improve your rankings. There are three main aspects [...]
Let's discuss an important PPC strategy. For starters, let's assume that you have a well designed PPC account. You've done a great job separating your keyword phrases into smart Ad Groups, and those Ad Groups are grouped well into thoughtful Campaigns. Your Quality Score is good because your keyword phrases, ad text and landing pages [...]
The Fearless Mind by Dr Craig Manning Several years ago, I met Dr Craig Manning at a networking event in Provo, UT. I love studying the mind, so the thoughts he shared with the few people sitting at the table captured my attention. I immediately went home and purchased the book and visited his website [...]
Every person who’s ever started a business has asked themselves this question at one point or another. You’ve spent all this time building your company to be what you want it to be, and now you’re at the point where you have to actually make sales. Getting other people to buy into your company is [...]
Were You Prepared for Mobilegeddon? Google makes about 1,000 changes to their Search Engine Optimization (SEO) algorithm per year! In almost all cases, the changes happen, and all the SEO guys of the world try and figure out what those changes are and their impact on organic rankings. However, in 2015, Google reached out to [...]
How does Google Analytics treat visitors when that same person visits your site on multiple devices? For example, John does a Google search on his computer, sees a PPC ad, and clicks through to your website. Unfortunately, John doesn't have time to finish his research, so he leaves your site. Later, he has more time [...]
On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords launched way back on October 23, 2000, everything was quite different. In summary, Google AdWords focused on keyword-based searches that triggered text-based ads. In summary, you [...]
In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to advertise using Waze. But before I get to that, let's share some of the backstory about Waze. Why Did Google Buy Waze for $1.15 Billion? [...]
One of the most common requests we get is something like We have a brilliant [idea, product, service, etc], but just too few people know about us. We like our website. We like the messaging. We just need more people coming to our site. How do we get more website traffic?!? Types of Website Traffic This [...]
I regularly get asked about what makes Sebo different than the other SEO companies in Utah. Here are some of the more common questions I get. Where are Sebo's clients? Sebo has worked with clients in over 10 countries throughout the world, and and in over 40 states in the USA. However, as of 2018, [...]
