On-page SEO refers to efforts that exist on a specific web page. You can control your on-page Search Engine Optimization by including the things on the page that the search engine is looking for.
How’s your on-page SEO? Want to find out if you are doing the basics? Go to Google and type in:
site:yourwebsiteurl.com “your most important keyword phrase”.
For example, go to Google and type in:
site:sebomarketing.com “on-page seo” and you will see this page at the top of the results.
Your result will show you how many times the most important keyword phrase to your business shows up on your website.
On-page SEO essentially means targeting one appropriate keyword per page on your website. There are many parts to this, but in summary, this means putting the right keyword phrase in the right places.
The Right Keyword Phrase
SEO is helpful because good rankings leads to more traffic…if they keyword phrase you rank for is the right phrase. What makes a keyword phrase the right phrases?
- High Searches – if no one searches for a phrase, a good ranking won’t drive any visitors to your website
- High Relevance – a person who visits the site but is the wrong person doesn’t do much for you. The keyword phrase must be highly relevant to your business
- Low Competition – it should be reasonably likely that you could get good rankings for the keyword phrase. Highly competitive phrase are hard to get good rankings, and therefore aren’t likely the best phrases
The Right Places
Once you have determined the right keyword phrase, that phrase should be used in certain spots on the website. The most important spots include:
- The Title tag – this is the text that shows up at the top of your browser and is underlined in the search results
- The extended URL (ex: yoursite.com/extended-URL)
- The page Header (this should be surrounded by an <h1> tag)
- Paragraph content of the page
There are many other places that are helpful, but doing the above items will put you ahead of most of your competitors.
How Many Times Should I Use the Phrase on My Page?
At one point, the SEO algorithm rewarded sites based on Keyword Saturation rules. This changed over time, but simply referred to the frequency of using the word on the page. These rules have changed over the last 15+ years. It is now very important NOT to put your keyword phrase all over a page. Using the phrase too frequently causes more search engine problems than it helps. Using a keyword phrase too frequently is called “keyword stuffing” and will cause you not to get ranked well.
In general, we want to see the keyword phrase used a few times in the paragraph content on a typical page, in addition to the Title tag, the H1 tag, and the page extended URL.
On-Page SEO: Internal Links
In addition to using keyword phrases correctly, search engines want to know which pages on your site are the most important to your site. They can tell this from many ways, but the link component is a key for your site.
Essentially, search engines count up how many links from within your site point back to other pages on your site. Search engines consider 2 important factors:
- The pages on your site that have more links pointing to them are considered to be more important. These pages get a better link component score.
- The more important the page is on your site, the more value the link has. In other words, links coming from your home page are more important than links coming from some obscure page on your site.
On-Page SEO: The Time Component
The time component refers to the age of your site, and when the search engines originally found your site and your specific content. Older sites get a higher Time Component score.
On-Page SEO: The Size of Your Website
Think about it…search engines are all about content. They want to match search queries with website content. The more visible content your site has, the better. Larger sites typically do better than smaller websites. Why?
Let’s take Site A and Site B for our example.
- Site A has 5 total pages – and therefore 5 total Title tags, 5 H1 tags, etc.
- Site B has 500 total pages – and 500 Title Tags and 500 H1 tags
- When Google tries to match up the keyword phrase used by the searcher, there are 500 chances to match up that phrase on Site B and only 5 chances to match up that phrase with Site A.
- Bigger sites aren’t inherently better. However, they are much more likely to contain the phrases people search for.
Ready to Get Started?
Call our offices (801) 227-7326 or fill out the form on the top left of this page for a free consultation of your SEO needs.