Pay per click advertising is one of the most effective ways of broadcasting your business to thousands of new prospects. The ROI is impressive, but how much does PPC cost? […]
What exactly is PPC advertising? PPC stands for pay-per-click and is a great way to drive traffic to one’s website. Millions of businesses use PPC advertising as part of their [...]
Kendall Humes01-07-21
Google Ads is a powerful tool that allows companies to drive relevant traffic to their website. It can be used by anyone with a website. Within Google Ads, there are [...]
Chris Lewis12-28-20
One of the things that people often tell you about SEO is that there are no shortcuts. Things like buying backlinks, for example, will usually backfire on you because Google […]
Sebo Marketing11-19-20
The term “ad group” usually surfaces in conversations regarding Google Ads. Haven’t heard of Google Ads? Here’s a quick guide to the beginning of Google and its pay-per-click advertising platform. [...]
Heather Bowers08-21-20
Let's discuss an important PPC strategy. For starters, let's assume that you have a well designed PPC account. You've done a great job separating your keyword phrases into smart Ad [...]
Bruce Rowe05-18-20
On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords [...]
Bruce Rowe10-25-18
The 4 Key Parts of a PPC Ad Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the [...]
Sebo Marketing05-07-14
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded [...]
Sebo Marketing05-07-14
Google's PPC Optimization Tips Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your [...]
Sebo Marketing05-07-14
What is PPC (Pay Per Click) Advertising? Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target [...]
Sebo Marketing05-07-14
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story - Uncover, Light-Up, Reveal, all convey pictures [...]