Internet Marketing Blog


Mobile Site Algorithm Changes

Were You Prepared for Mobilegeddon? Google makes about 1,000 changes to their Search Engine Optimization (SEO) algorithm per year! In almost all cases, the changes happen, and all the SEO guys of the world try and figure out what those changes are and their impact on organic rankings. However, in 2015, Google reached out to [...]
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Bruce Rowe

Bruce Rowe
10-26-18

Cross Device Tracking in Google Analytics

How does Google Analytics treat visitors when that same person visits your site on multiple devices? For example, John does a Google search on his computer, sees a PPC ad, and clicks through to your website. Unfortunately, John doesn't have time to finish his research, so he leaves your site. Later, he has more time [...]
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Bruce Rowe

Bruce Rowe
10-26-18

Google AdWords is Now Google Ads

On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords launched way back on October 23, 2000, everything was quite different. In summary, Google AdWords focused on keyword-based searches that triggered text-based ads. In summary, you [...]
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Bruce Rowe

Bruce Rowe
10-25-18

Why Did Google Buy Waze?

In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to advertise using Waze. But before I get to that, let's share some of the backstory about Waze. Why Did Google Buy Waze for $1.15 Billion? [...]
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Bruce Rowe

Bruce Rowe
10-25-18

What is Digital Marketing?

Intro to Digital Marketing Digital marketing is a buzzword, but what exactly does it mean? The simplest way I can think of to describe digital marketing is internet money-making magic. It’s out there but what is it, how does it work and perhaps most importantly how can this internet money-making magic send a little love [...]
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