Internet Marketing Blog


A digital marketing agency is a company that drives traffic to their client's websites and optimizes the website so valuable actions will be taken. Let's dig in a little deeper. What is Digital Marketing? Almost every business has a website. Some websites have thousands of pages (e.g., Amazon) while other websites only have one (i.e., [...]
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The term “ad group” usually surfaces in conversations regarding Google Ads. Haven’t heard of Google Ads? Here’s a quick guide to the beginning of Google and its pay-per-click advertising platform. Google defines an ad group as “[a group that] contains one or more ads that share similar targets”. In summary, an ad group is the [...]
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Google has been the top search engine for decades now. Its main purpose is to provide the best results as fast as possible to the most people. If you have an online business, then you have  probably thought about how Google ranks websites, and how you can improve your rankings. There are three main aspects [...]
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The Fearless Mind by Dr Craig Manning Several years ago, I met Dr Craig Manning at a networking event in Provo, UT. I love studying the mind, so the thoughts he shared with the few people sitting at the table captured my attention. I immediately went home and purchased the book and visited his website [...]
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Bruce Rowe

Bruce Rowe
04-29-20

Every person who’s ever started a business has asked themselves this question at one point or another. You’ve spent all this time building your company to be what you want it to be, and now you’re at the point where you have to actually make sales. Getting other people to buy into your company is [...]
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Were You Prepared for Mobilegeddon? Google makes about 1,000 changes to their Search Engine Optimization (SEO) algorithm per year! In almost all cases, the changes happen, and all the SEO guys of the world try and figure out what those changes are and their impact on organic rankings. However, in 2015, Google reached out to [...]
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Bruce Rowe

Bruce Rowe
10-26-18

How does Google Analytics treat visitors when that same person visits your site on multiple devices? For example, John does a Google search on his computer, sees a PPC ad, and clicks through to your website. Unfortunately, John doesn't have time to finish his research, so he leaves your site. Later, he has more time [...]
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Bruce Rowe

Bruce Rowe
10-26-18

On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords launched way back on October 23, 2000, everything was quite different. In summary, Google AdWords focused on keyword-based searches that triggered text-based ads. In summary, you [...]
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Bruce Rowe

Bruce Rowe
10-25-18

In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to advertise using Waze. But before I get to that, let's share some of the backstory about Waze. Why Did Google Buy Waze for $1.15 Billion? [...]
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Bruce Rowe

Bruce Rowe
10-25-18

What is Digital Marketing?

Published February 15, 2018 by Sebo Marketing

Intro to Digital Marketing Digital marketing is a buzzword, but what exactly does it mean? The simplest way I can think of to describe digital marketing is internet money-making magic. It’s out there but what is it, how does it work and perhaps most importantly how can this internet money-making magic send a little love [...]
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