by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded [...]
Google's PPC Optimization Tips Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your [...]
Sebo Marketing05-07-14
What is PPC (Pay Per Click) Advertising? Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target [...]
Sebo Marketing05-07-14
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story - Uncover, Light-Up, Reveal, all convey pictures [...]