Let's discuss an important PPC strategy. For starters, let's assume that you have a well designed PPC account. You've done a great job separating your keyword phrases into smart Ad [...]
On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords [...]
Bruce Rowe10-25-18
Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This [...]
Sebo Marketing05-07-14
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded [...]
Sebo Marketing05-07-14
Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout [...]
Sebo Marketing05-07-14
Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested [...]
Sebo Marketing05-07-14
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story - Uncover, Light-Up, Reveal, all convey pictures [...]