Internet Marketing Blog


Let's discuss an important PPC strategy. For starters, let's assume that you have a well designed PPC account. You've done a great job separating your keyword phrases into smart Ad Groups, and those Ad Groups are grouped well into thoughtful Campaigns. Your Quality Score is good because your keyword phrases, ad text and landing pages [...]
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Bruce Rowe

Bruce Rowe
05-18-20

The Fearless Mind by Dr Craig Manning Several years ago, I met Dr Craig Manning at a networking event in Provo, UT. I love studying the mind, so the thoughts he shared with the few people sitting at the table captured my attention. I immediately went home and purchased the book and visited his website [...]
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Bruce Rowe

Bruce Rowe
04-29-20

Were You Prepared for Mobilegeddon? Google makes about 1,000 changes to their Search Engine Optimization (SEO) algorithm per year! In almost all cases, the changes happen, and all the SEO guys of the world try and figure out what those changes are and their impact on organic rankings. However, in 2015, Google reached out to [...]
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Bruce Rowe

Bruce Rowe
10-26-18

How does Google Analytics treat visitors when that same person visits your site on multiple devices? For example, John does a Google search on his computer, sees a PPC ad, and clicks through to your website. Unfortunately, John doesn't have time to finish his research, so he leaves your site. Later, he has more time [...]
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Bruce Rowe

Bruce Rowe
10-26-18

On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords launched way back on October 23, 2000, everything was quite different. In summary, Google AdWords focused on keyword-based searches that triggered text-based ads. In summary, you [...]
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Bruce Rowe

Bruce Rowe
10-25-18

In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to advertise using Waze. But before I get to that, let's share some of the backstory about Waze. Why Did Google Buy Waze for $1.15 Billion? [...]
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Bruce Rowe

Bruce Rowe
10-25-18

One of the most common requests we get is something like We have a brilliant [idea, product, service, etc], but just too few people know about us. We like our website. We like the messaging. We just need more people coming to our site. How do we get more website traffic?!? Types of Website Traffic This [...]
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Bruce Rowe

Bruce Rowe
07-31-18

I regularly get asked about what makes Sebo different than the other SEO companies in Utah. Here are some of the more common questions I get. Where are Sebo's clients? Sebo has worked with clients in over 10 countries throughout the world, and and in over 40 states in the USA. However, as of 2018, [...]
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Bruce Rowe

Bruce Rowe
07-31-18

Sebo Marketing Moves to Provo

Published October 1, 2015 by Bruce Rowe

After moving into Sebo's first office in 2005, and after years and years of being settled in Orem Utah, Bruce Rowe decided to stop renting and move the company to Provo Utah. Some of the credit of this move was when his CPA said Bruce, you've been renting too long. You should consider buying a [...]
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