Internet Marketing Blog

What is PPC (Pay-Per-Click)?

Published May 7, 2014 by Sebo Marketing

What is PPC (Pay Per Click) Advertising? Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product [...]
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Writing Effective PPC Ads

Published by Sebo Marketing

Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story - Uncover, Light-Up, Reveal, all convey pictures in the readers mind with a single word. Here would be some good pictures in action: These apples’ juices pour from your mouth The juices [...]
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How should you estimate your website’s conversion rate?

Published March 30, 2010 by Sebo Marketing

We introduced a lovely calculator that allows you to get a rough idea of how AdWords will perform. This is nifty if you plan on using AdWords for paid search. When meeting with a prospective client, they rarely know the numbers needed for the calculator (average order value, conversion rate, cost per click, etc.). That's [...]
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