On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that "Google AdWords is becoming Google Ads". Why Did Google Change the Name? When Google AdWords launched way back on October 23, 2000, everything was quite different. In summary, Google AdWords focused on keyword-based searches that triggered text-based ads. In summary, you [...]
In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to advertise using Waze. But before I get to that, let's share some of the backstory about Waze. Why Did Google Buy Waze for $1.15 Billion? [...]
One of the most common requests we get is something like We have a brilliant [idea, product, service, etc], but just too few people know about us. We like our website. We like the messaging. We just need more people coming to our site. How do we get more website traffic?!? Types of Website Traffic This [...]
I regularly get asked about what makes Sebo different than the other SEO companies in Utah. Here are some of the more common questions I get. Where are Sebo's clients? Sebo has worked with clients in over 10 countries throughout the world, and and in over 40 states in the USA. However, as of 2018, [...]
Digital Marketing is unique because of its ability to measure and record customer behavior. You can track practically anything on your website. Unfortunately, if you’re a beginner to online marketing, having dozens of metrics to keep track of (Bounce Rate, CPA, Backlinks, CTR, etc.) can be confusing. While all these numbers are important, they don’t [...]
Published February 15, 2018 by Sebo Marketing
Simply put, Search Engine Optimization is an internet marketing strategy to improve webpage rankings on search engines. Improving rankings will increase website traffic, which should in turn increase sales. This is a very brief explanation of search engine optimization and its different components. What is a search engine? A search engine is a tool used [...]
Intro to Digital Marketing Digital marketing is a buzzword, but what exactly does it mean? The simplest way I can think of to describe digital marketing is internet money-making magic. It’s out there but what is it, how does it work and perhaps most importantly how can this internet money-making magic send a little love [...]
Published November 30, 2017 by Sebo Marketing
People use different phrases for different things. For example, common industry words and acronyms include SEM, Search Engine Marketing, SEO, Search Engine Optimization, PPC, Pay Per Click, Search Marketing, AdWords, and many more. Let's help clarify some of these commonly used terms. Key Term #1: SEM or Search Engine Marketing To be honest, if you [...]
Published February 25, 2016 by Jonny Webb
AMP is a new standard to dramatically decrease load times on mobile devices. The open-source initiative, announced by Google last October, has the stated objective of “dramatically improv[ing] the performance of the mobile web.” By creating open technical standards to boost page speed and streamlining ads (e.g., no interstitials, no pop-ups), the hope is that [...]
Published October 1, 2015 by Bruce Rowe
After moving into Sebo's first office in 2005, and after years and years of being settled in Orem Utah, Bruce Rowe decided to stop renting and move the company to Provo Utah. Some of the credit of this move was when his CPA said Bruce, you've been renting too long. You should consider buying a [...]
Sebo Marketing is announcing the creation of Sebo Dev LLC a sister company that handles all website development. As of September 2nd, 2015 Sebo has become two companies, Sebo Marketing & Sebo Dev LLC. For years Sebo Marketing provided the services to build a website, drive traffic to the site and optimize it over time [...]
This is a question our employees get a lot. So, how is "Sebo" pronounced? Here are some ways to help you say it. Try saying them out loud. It will be fun! Tip #1 Sea boat (minus the "T") like this - Sea Boat Tip #2 Have you seen "Go" spelled "Geaux" by the prideful [...]
Website Evaluation Tools - Free Keyword Saturation Tools SEO Chat's Keyword Saturation Tool - This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since [...]
Does Your Business have an International Presence? The Internet makes having a worldwide presence make sense for many businesses. Many companies, including small "mom and pop" stores, can easily begin offering their products around the world through an effective Website. However, this brings up many common issues and concerns. For example: Can my website be [...]
The Sebo Marketing team members have are experts at building and designing websites for high rankings. We have done tests, studied sites, and read tons of books and articles. As a result, we came up with some standards that need to be present for a site to do well. Some designs gave search engine spiders [...]
