Digital Marketing is unique because of its ability to measure and record customer behavior. You can track practically anything on your website. Unfortunately, if you’re a beginner to online marketing, having dozens of metrics to keep track of (Bounce Rate, CPA, Backlinks, CTR, etc.) can be confusing. While all these numbers are important, they don’t [...]
Published February 15, 2018 by Sebo Marketing
Simply put, Search Engine Optimization is an internet marketing strategy to improve webpage rankings on search engines. Improving rankings will increase website traffic, which should in turn increase sales. This is a very brief explanation of search engine optimization and its different components. What is a search engine? A search engine is a tool used [...]
Intro to Digital Marketing Digital marketing is a buzzword, but what exactly does it mean? The simplest way I can think of to describe digital marketing is internet money-making magic. It’s out there but what is it, how does it work and perhaps most importantly how can this internet money-making magic send a little love [...]
Published November 30, 2017 by Sebo Marketing
People use different phrases for different things. For example, common industry words and acronyms include SEM, Search Engine Marketing, SEO, Search Engine Optimization, PPC, Pay Per Click, Search Marketing, AdWords, and many more. Let's help clarify some of these commonly used terms. Key Term #1: SEM or Search Engine Marketing To be honest, if you [...]
Sebo Marketing is announcing the creation of Sebo Dev LLC a sister company that handles all website development. As of September 2nd, 2015 Sebo has become two companies, Sebo Marketing & Sebo Dev LLC. For years Sebo Marketing provided the services to build a website, drive traffic to the site and optimize it over time [...]
This is a question our employees get a lot. So, how is "Sebo" pronounced? Here are some ways to help you say it. Try saying them out loud. It will be fun! Tip #1 Sea boat (minus the "T") like this - Sea Boat Tip #2 Have you seen "Go" spelled "Geaux" by the prideful [...]
Website Evaluation Tools - Free Keyword Saturation Tools SEO Chat's Keyword Saturation Tool - This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since [...]
Does Your Business have an International Presence? The Internet makes having a worldwide presence make sense for many businesses. Many companies, including small "mom and pop" stores, can easily begin offering their products around the world through an effective Website. However, this brings up many common issues and concerns. For example: Can my website be [...]
The Sebo Marketing team members have are experts at building and designing websites for high rankings. We have done tests, studied sites, and read tons of books and articles. As a result, we came up with some standards that need to be present for a site to do well. Some designs gave search engine spiders [...]
By definition, cross browser compatibility refers to the ability for a website, web application, HTML construct or client-side script to support multiple web browsers. This is a very important issue because many different browsers are used today, and you want your site to look correct regardless of the browser your site visitor is using. Key [...]
The purpose of search engine optimization (commonly known as SEO) is really quite simple. It's the process of making your Website attractive to search engines so that they rank you high in their free results. How Does Search Engine Optimization Work? Every search engine utilizes a formula, or an algorithm, to determine where sites should [...]
Take a moment and think through the top 5 terms that people would search for if they are looking for a product or service you would sell. Now go to Google.com and type in those terms into the search box. Do you see your website on the first page? How about page 2? Are you [...]
Search Engine Optimization (SEO) is the core service offered by Sebo Marketing. Our entire business was initially based on our SEO expertise and our previous successes with SEO. What are the 3 Key Components in Search Engine Optimization? The Text Component The Link Component The Popularity Component Search Engine Optimization: The Text Component Search engine [...]
Spiders will use your own site's navigation to determine which pages on your site are the most important to you. The more important the page is, the better that page will get ranked by Google. When your site is designed, close attention should be paid to how many internal links are pointing to the most [...]
Web browsers have created crawlers, commonly known as spiders, to look at your website's code. Spiders are pretty good at overlooking coding errors, but the more your site's code complies with HTML standards, the better your site's performance in the search engines. Due to this, HTML compliant code is quite important for good search engine [...]
