The purpose of search engine optimization (commonly known as SEO) is really quite simple. It's the process of making your Website attractive to search engines so that they rank you high in their free results. How Does Search Engine Optimization Work? Every search engine utilizes a formula, or an algorithm, to determine where sites should [...]
Take a moment and think through the top 5 terms that people would search for if they are looking for a product or service you would sell. Now go to Google.com and type in those terms into the search box. Do you see your website on the first page? How about page 2? Are you [...]
Search Engine Optimization (SEO) is the core service offered by Sebo Marketing. Our entire business was initially based on our SEO expertise and our previous successes with SEO. What are the 3 Key Components in Search Engine Optimization? The Text Component The Link Component The Popularity Component Search Engine Optimization: The Text Component Search engine [...]
Spiders will use your own site's navigation to determine which pages on your site are the most important to you. The more important the page is, the better that page will get ranked by Google. When your site is designed, close attention should be paid to how many internal links are pointing to the most [...]
Web browsers have created crawlers, commonly known as spiders, to look at your website's code. Spiders are pretty good at overlooking coding errors, but the more your site's code complies with HTML standards, the better your site's performance in the search engines. Due to this, HTML compliant code is quite important for good search engine [...]
Google's suite of webmaster tools provide you an easy way to make your site more Google-friendly. Google's tools can show you how Google sees your site, helps you diagnose problems, and lets you share info with Google to help improve your site's visibility. How do Google Sitemaps Work? Google's engineering director, Shiva Shivakumar said, "Webmasters [...]
After having the major search engine spiders crawl your site, the search engine spiders can provide a list of errors they discovered. We closely monitor these results to help fix web crawl errors on your site. What does the Web Crawl Errors Page Show Me? The Web crawl errors page provides details about the URLs [...]
Increasing External Links to Your Website As part of the criteria used in ranking sites, spiders have built into their formula (called an algorithm) a factor that takes into account external links, or links from other sites that link to your site. In the past, having a large number of external links was a very [...]
The 4 Key Parts of a PPC Ad Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This is the top line that you see in a PPC ad. In Google, it shows up in [...]
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded broad match a while back to the regular broad match that is so frequently used in campaigns, there was immediate interest, but there were also [...]
Google's PPC Optimization Tips Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout the day, set your daily budget high enough that the ads won't turn off during the day. Improve the Position of [...]
Website Keyword Lists Effective Websites Start with Effective Keyword Lists A well designed Website must have a set of targeted keywords built into the navigation of the site. Each page on the site needs to target 1 keyword phrase. Many Websites make the mistake of trying to have a single Web page try to get [...]
What is PPC (Pay Per Click) Advertising? Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product [...]
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story - Uncover, Light-Up, Reveal, all convey pictures in the readers mind with a single word. Here would be some good pictures in action: These apples’ juices pour from your mouth The juices [...]
We introduced a lovely calculator that allows you to get a rough idea of how AdWords will perform. This is nifty if you plan on using AdWords for paid search. When meeting with a prospective client, they rarely know the numbers needed for the calculator (average order value, conversion rate, cost per click, etc.). That's [...]
