Sebo believes that PPC, when done correctly, can and usually should be a major part of every company’s online strategy. The power of PPC to learn and to test is extremely valuable. Since every company, product, and industry is unique, PPC efforts always have to be 100% customized.
PPC work can either be done on an existing PPC campaign, or Sebo can build a custom, new PPC campaign. Based on these situations, we provide unique and customized proposals to every potential client of Sebo Marketing after gathering details and performing our own research.
And like the rest of our services, our relationships are always on a month-to-month basis with no obligation to stay with us if we aren’t both making money from our relationship.
PPC Pricing Guidelines
The following PPC pricing guidelines should give you a feel for the types of PPC prices we offer.
Creating a Google AdWords PPC Campaign
Pricing for creating custom PPC campaigns ranges from about $700 to $1,400 depending on the size and scope of the PPC project.
Once the campaign is launched, the price above includes one month of PPC optimization. Then if you want us involved, we will continue to optimize the campaign over time. We expect the PPC campaigns we create to make our clients real profits and if there is sufficient data, we are willing to tie our ongoing compensation to those successes.
We do not feel that long-term PPC contracts are in the best interest of our clients, and therefore our PPC contracts are on a month-to-month basis. We have several clients that have paid us for many years because we continue to make improvements for them, which makes them even more money.
Optimizing an Existing PPC Campaign
Our monthly PPC optimization services start at $500 per month.
Many competitors charge you a fee around 15% per month of your PPC spend. We are not fans of that model. The main reason is that we would have an incentive to simply have you spend more in your account, regardless if it is profitable for you or not.
For example, if we charge a percentage of your PPC spend, we might raise your bid to move you from position 3 to position 1. We could then tell you that we optimized your campaign, and now your ads show up in position 1! But what if position 3 is profitable for you and position 1 loses you money? We just don’t think a percentage of spend is in your best interest.
Create a New PPC Campaign or Optimize an Existing Campaign?
When an existing PPC campaign is in place, the account contains extremely valuable data. By analyzing that data, our team of Google Adwords™ Qualified Individuals can determine if we can make improvements to the campaign. Most importantly, we will do a FREE, no obligation review and analysis of your existing PPC campaign. If we think we can help, we will discuss creating a mutually beneficial agreement at that time.
PPC Packages Summary
When we are ready to discuss pricing options, there are 3 factors that come into play:
- The Number of Monthly Services
- The Type of Reports / Data Analysis
- The Frequency of Monthly Communication
For example, some clients simply want 1 monthly service, a standard monthly report, and one communication from us each month. As long as the client feels like we are making progress, we keep the process going. In this case, the cost per month would be $700. See the table below for the Basic (Bronze) Package. However, some clients want us doing several packages per month, more robust reports and data analysis, and more frequent communication. In that case, the monthly price would be about $3,150.
We typically customize your pricing based on your budget and how aggressively you want us to work on your site each month. However, in all cases, Sebo never uses long contracts. Every client has the right to leave us anytime. We think that you must feel comfortable with the progress we make and each and every month on your website.
The table below provides a brief snapshot of some common service levels.
|Web Marketing Service Provided||Bronze||Silver||Gold||Platinum|
|Number of Monthly Services||1||3||5||8|
|Cost for Services ($500 each)||$500||$1500||$2,500||$4,000|
|Report and Monthly Communication*||Standard|
|Call Rail Tracking†||$100||$200||$400||$400|
*Communication pricing is based on the estimated amount of communication through Phone, Email, and Meetings. Figure approximately one hour per $100 in communication fees
† CallRail fee paid directly to CallRail. Pricing will vary depending on website traffic and call volume and will most likely be less. See actual CallRail pricing breakdown at callrail.com/pricing
Download the Sebo Pricing & Packages 2019
View our online pricing estimator.
Ready to Get Started?
Call our offices (801) 227-7326 or fill out the form on the left side of this page for a free consultation of your PPC needs. Don’t forget…we are only one of two Google Managed Agency Partners in Utah, and we are the only one that specializes in helping clients that spend less than $20,000 per month on PPC advertising.