Christensen Arms
www.christensenarms.comWEBSITE INFO
Site created on: Jun 16, 2014
DESIGN: Redesign
SITE TYPE: Wordpress
INDUSTRY: Outdoors
REASON:
- Dramatically improved design
- Better interior page layouts
- Better color scheme for a gun website
- Better Visitor Experience
- More Focus on Dealers
Backstory:
The original site (2013) was designed to be more a brochure site by another company. In the year after the 2013 site went live, Christensen Arms website needs drastically changed from need a brochure site to one that showcased their guns, identified with their two target audiences (Sportsman & Tactical Gun Enthusiast), provided information about local dealers and allowed for some basic online store functionality.