Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the core services offered by Sebo Marketing. Our entire business was initially based on our SEO and PPC expertise and our previous successes with SEO and PPC advertising.
Search engine optimization is about having uniquely written quality content, targeted around specific keyword phrases, on a credible website, and then having other sites link back to your content.
Google Algorithm Changes
One major difficulty in the SEO world is trying to stay on top of all the changes that are made to search engine algorithms. In 2008, Google announced that they made 450 changes to their algorithm in 2007! That’s close to an average of 9 changes per week!
So what major updates (there are hundreds that aren’t listed…) took place between 2008 and 2017? (extra important in bold)
- April 2008: The Dewey Update (pushing Google books)
- August 2008: Google Suggest (this is where suggested results started showing up)
- Feb 2009: The Vince Update (strongly favoring big brands)
- Aug 2009: Google Caffeine (this was a preview, with the full rollout in early 2010
- Dec 2009: Real-time Search (this added twitter & lots of news feeds in real time)
- Apr 2010: Google Places (originally, these were only part of Google maps)
- May 2010: Google May Day (this hit sites that mostly focused on long tail phrases)
- Jun 2010: Google Caffeine (this boosted Google’s speed and a fresher index)
- Sep 2010: Google Instant (expanded Google Suggest, displaying results as typing took place)
- Dec 2010: Social Signals (using social signals to alter search engine rankings)
- Jan 2011: Overstock Penalty (a rare public penalty of shady practices…JC Penney hit later)
- Jan 2011: Google Attribution (this removed lots of spammer, & sites with scraped content)
- Feb 2011: Google Panda (cracked down on content farms, replicated or thin content, etc)
- Mar 2011: The +1 Button (clicking the +1 allowed users to influence search results)
- Apr 2011: Panda 2.0 (this rolled out Panda to all English queries throughout the world)
- Jun 2011: Schema Update (Google, Yahoo and Bing united to consolidate structured data)
- Jun 2011: Google+ (Lookout Facebook! In just 2 weeks, Google+ had over 10 million users!)
- Sep 2011: Holy cow! Google CEO Eric Schmidt announced that Google made 516 updates in 2010. But the real shocker? Google tested over 13,000 updates (12,500 that weren’t implemented!)
- Oct 2011: Query Encryption … this resulted in “Not Provided” showing up in Analytics 🙁
- Nov 2011: The Freshness Update (rewarded fresh content, impacting 35% of all queries)
- Nov 2011: The November 10-Pack (this was 10 updates all at once (on November 14)
- Dec 2011: The December 10-Pack (query refinements, handling parked domains, and more)
- Jan 2012: The January 30-Pack (yes, 30 changes all at once!)
- Jan 2012: Ads Above the Fold (this penalized sites with too many ads above the fold)
- Feb 2012: Google Venice (this aggressively localized organic search results)
- Mar 2012: The March 50-Pack (this is getting crazy, isn’t it? ! ? ! )
- Apr 2012: Google Penguin (huge update that cracked down on spam, keyword stuffing, etc)
- Jul 2012: Link Warnings (Google sent unnatural link warnings via Webmaster Tools)
- Aug 2012: DMCA Penalty (this targeted sites with repeat copyright violations)
- Aug 2012: 7-Result SERPs (this reduced the results from 10 to 7 for many searches)
- Sep 2012: Exact Match Domains (lessened the value of the domain matching the search)
- Dec 2012: Panda 23 (between Apr 2011 and Dec 2012, Panda was updated 20 times!)
- May 2013: Domain Crowding (reduced the total number of domains in the results)
- May 2013: Penguin 2.0 (the updates to Penguin begin…)
- Jun 2013: The Panda Dance (announced that Panda rolls out updates monthly)
- Jul 2013: Panda Recovery (believed to have “softened” some previous Panda penalties)
- Aug 2013: In-Depth Articles (dedicated to reward fresh, long written content)
- Aug 2013: Google Hummingbird (on Sept 26, Google announced this took place in Aug)
- Dec 2013: Authorship Shake-Up (this reduced the number of authorship results)
- Feb 2014: Page Layout (this penalizes sites with too many sites above the fold)
- May 2014: Payday Loan (cracking down on spammy searches, especially regarding pay day loan sites)
- May 2014: Panda 4.0 (the updates to Panda continue, even after Hummingbird) – NOTE: eBay got nailed on May 19th…duplicate content penalty?
- Jun 2014: Authorship Photo Drop (pictures disappeared from authorship results)
- Jul 2014: Pigeon (huge change in the local search algorithm…uses more ranking signals than just the city name or company address)
- Aug 2014: HTTPS Update (gives preference to secure sites)
- Aug 2014: Authorship Removed (no longer showing individual authors in the results)
- Apr 2015: Mobile Friendliness Update (penalized sites that aren’t mobile friendly). This affected so many sites that it was nicknamed “Mobilegeddon”. See if your site is Mobile Friendly
- Jul 2015: Panda 4.2 (this was simply refreshing the data from past Panda updates
- Oct 2015: RankBrain (it’s likely this actually took place prior to the official October announcement. RankBrain refers to the fact that machine learning is part of the algorithm. It’s trying to anticipate your intent. You might have searched for this, but really wanted to know that.
- Feb 2016: AdWords Shake Up (while technically this was a PPC change, it made a big SEO impact. This is when the right side ads stopped showing up and the 3 top ad positions became 4 ad positions. Big impacts on Click Through Rates (CTR) for SEO and PPC.
- May 2016: Mobile Friendly 2 (an additional SEO boost for mobile friendly sites)
- Sep 2016: Possum (this was a big local search update. If affected who shows up on the map, who shows up on the right side of the page, and tried to add more variety to the results. It also boosted the results of businesses that are just outside of the actual defined city limits. For example, a business in a suburb had a tough time ranking for a search with the main city listed. This helps those sites show up higher.)
- Sep 2016: Image Drop (this affected which images showed up in Google Image searches)
- Penguin 4.0 (Google suggested that the most current Penguin rules are now part of the core algorithm. It also now runs in real-time, instead of just applying to indexed results)
- Jan 2017: Intrusive Interstitials (these are typically pop-ups that cover part of the main search content, or pop-ups that require you to click to close in order to access the main content)
- Mar 2017: Fred (working on targeting the link quality aspects of the overall algorithm. It specifically appears to target low value content sites that care more about revenue than helping site visitors)
Phew! This is a bit scary isn’t it? You show up one day, you disappear the next. Aren’t you glad you found Sebo? We actually like keeping on top of all this stuff!
On-Page SEO Packages
It is amazing how many times companies want to show up for a specific keyword phrase, and then we find that the phrase doesn’t even exist on their website!
The process can be daunting. We can help. Learn more about Sebo’s on-page SEO packages
Link Building Services
If you have quality content, but no one knows about it or talks about it, is it really quality content? The more links point to your site the better. The more diverse those links are, the better. The more relevant the site that links to you, the better. But, you also need to be very careful with link building due to recent Google updates, including Penguin, Penguin 2.0, and Google Hummingbird.
How are the links coming to your site? Let us help with our link building services
Packages start at $400 per month, with no commitment beyond one month. You’ll see improvements in the first month. Learn more about Sebo’s SEO pricing packages
SEO Case Studies
Which clients have benefited from our SEO services? Does SEO work better in some industries than other industries? Learn more about Sebo’s SEO case studies
Ready to Get Started?
Call our offices (801) 227-7326 or fill out our online form for a free consultation of your SEO needs.