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Path to Profits
1: Website Happiness
Does your site work properly? Does it do what you want it to do? Do you like your website’s design? Is your website mobile friendly?
2: Google Analytics
Is Analytics installed on your site? Can you access your account data? Have you set up any site filters? Have you set up your key goals?
3: Enough Data?
Once you completed item #2 (including filters and key goals), has your website received at least 300 visitors (sessions)?
4: Analyze the Data
It’s time to learn from your data! Visit this page to learn how to calculate your Value per Visitor … then move on to Step 5!
5: Pull the Right Lever
What’s your smartest next step? Do you need more website traffic? Do you need more conversions? Make sure to Pull the Right Lever!
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A Brief History of Google – Part 1
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