If you run a dental practice, SEO is vital for bringing in new patients. When people are looking for a new practice, they will almost always start by searching on Google and if your site doesn’t appear near the top of the results, you will struggle to attract any new patients. However, SEO for dentists can be tough to master and a lot of practices don’t know where to start.
These are some of the best tips to improve SEO for dentists.
Local SEO is absolutely essential for dentists. You are only trying to target people in a very specific geographical area and any website traffic from people that live outside of that area is useless. That’s why you need to use a lot of location specific keywords on your website. Even city-specific keywords might be too general in a large city and you should focus on your specific area instead.
Content creation is also a very important part of SEO for dentists. By generating useful content about common dental issues, you can drive traffic from people that are in need of dental care services. It also helps you to demonstrate your knowledge and experience, which is what people want to see when choosing a practice. Finally, good quality content that gets shared a lot will help to build backlinks.
Build Internal Links
Although backlinks are important, internal links on your site have a role to play. They make it easier for Google to index your site, which helps your rankings, so make sure to use plenty of internal links on your blog.
If you are finding it hard to get your head around SEO for dentists and your practice website is struggling as a result, get in touch today and we can help you with all of your SEO needs.