Conversion Rate Optimization is the process of ensuring that your site is successful in accomplishing the goals of the website.
Conversion Rate Optimization Key Ideas
Big Picture #1: Traffic Channels
Sites should know how people arrive at their Website. This data is known as a “Traffic Channel”.
Big Picture #2: Key Goals
Sites should know which Traffic Channels are producing the Key Goals. We define those Key Goals and then set up tracking of those Goals inside of Analytics.
Big Picture #3: Value Per Visitor
By knowing the Traffic Channels and the Goal Conversions, we can estimate the “Value Per Visitor” for each Traffic Channel. This will help us determine which Marketing Strategies are producing a positive ROI.
Big Picture #4: Adjust Marketing Mix
By comparing the ROI of various marketing strategies, companies can better determine where to allocate their marketing dollars.
Lead Generation Websites
Is the purpose of your website to generate leads for your business? If so, out of every 100 visitors that come to your website, how many of them are becoming leads? If you don’t know the answer to that question, or are not tracking that information on a regular basis, your site could likely benefit from conversion rate optimization.
Is the purpose of your website to generate online sales for your business? If so, out of every 100 visitors that come to your website, how many of them actually put an item into the shopping cart? How many of those people complete the checkout process?
It is critical to know the answers to those questions. Google Analytics can track all of that information for you. And using that information and data can allow for the implementation of very specific strategies to optimize the performance of your website.
Do You Train Your Employees?
Of course you do…it is crazy to think of the idea of hiring someone and telling them to go to work. But most companies launch their websites and then never see if it is working or not. Conversion Rate Optimization is like training your employees so that it can effectively sell for you 24 hours a day, 7 days a week, and 365 days per year.
How Can We Optimize Your Website?
We would love to do a free review for you. Your optimization steps are as follows:
- Determine whether you are happy with your website. Does it do what you want it to do? Is it Mobile Friendly?
- Make sure you have Google Analytics working correctly on your site. Make sure that you are properly tracking at least one goal or critical action.
- Once Analytics is set up right, get at least 300 visitors so there is some data to look at. More data is better.
- Analyze the data and decide what to do next – then move on to the next section
More Traffic or Better Conversion Rates?
Once we have completed the 4 steps outlined above, we can decide whether your site needs more traffic (if so, we will discuss On Page SEO, Off Page SEO or Link Building, and driving traffic through a Google PPC Campaign) or whether your site needs better conversion rates through implementing conversion rate optimization strategies. Learn more about Conversion Rate Best Practices or find out how to test different Landing Pages.
If you want some professionals to review this with you, please fill out the form on this page or call us at 801-227-7326.