Conversion Rate Optimization is the process of ensuring that your site is successful in accomplishing the goals of the website.
Lead Generation Websites
Is the purpose of your website to generate leads for your business? If so, out of every 100 visitors that come to your website, how many of them are becoming leads? If you don’t know the answer to that question, or are not tracking that information on a regular basis, your site could likely benefit from conversion rate optimization.
Is the purpose of your website to generate online sales for your business? If so, out of every 100 visitors that come to your website, how many of them actually put an item into the shopping cart? How many of those people complete the checkout process?
It is critical to know the answers to those questions. Google Analytics can track all of that information for you. And using that information and data can allow for the implementation of very specific strategies to optimize the performance of your website.
Do You Train Your Employees?
Of course you do…it is crazy to think of the idea of hiring someone and telling them to go to work. But most companies launch their websites and then never see if it is working or not. Conversion Rate Optimization is like training your employees so that it can effectively sell for you 24 hours a day, 7 days a week, and 365 days per year.
How Can We Optimize Your Website?
We would love to do a free review for you. Your optimization steps are as follows:
- Make sure you have Google Analytics working correctly on your site
- Make sure that you are properly tracking at least one goal or critical action
- You have data from at least visitors once accurate tracking is taking place
- We analyze the data with you, and decide what to do next
More Traffic or Better Conversion Rates?
Once we have completed the 4 steps outlined above, we can decide whether your site needs more traffic (if so, we will discuss On Page SEO, Off Page SEO or Link Building, and driving traffic through a Google PPC Campaign) or whether your site needs better conversion rates through implementing conversion rate optimization strategies.
Call us at 801-227-7326 to find out which lever we should pull for your website.