SEO for plastic surgeons is one of the best ways to drive traffic to your website and find new patients. Unfortunately, a lot of plastic surgery clinics don’t have a comprehensive SEO strategy in place and patient numbers suffer as a result. If you find yourself in this position, these are some of the best ways to improve SEO for plastic surgeons.
Content Is Key
Content marketing is always a central part of SEO but it’s even more important for plastic surgeons. People that are considering procedures want to be educated so they can make an informed decision. By creating keyword rich content that gives them the information that you need, you not only drive a lot of organic traffic to your site but you also improve your rankings on Google. Unique content that gets a lot of shares is also a brilliant way to build backlinks to your site.
Local Rankings Are Important
Although you may get some patients that travel a long way to visit your practice, most of your patients will be from the local area. That’s why it’s important to consider local SEO and think about the keywords that you use. Instead of general plastic surgery related keywords, you need to use location specific phrases that include a state or city name.
Optimize Landing Pages
When people are searching for information about plastic surgery, they already have a clear idea of what they want. They are not generally browsing using vague terms, so it’s important that you have specific landing pages for different procedures and you optimize them using a mixture of general and local keywords.
It’s tough to manage SEO for plastic surgeons, especially when you should be focusing on your patients. That’s why you should get in touch today and let us handle it all for you.