Christensen Arms

WEBSITE INFO

DESIGN: Redesign

SITE TYPE: Wordpress

INDUSTRY: Outdoors

REASON:

• Dramatically improved design
• Better interior page layouts
• Better color scheme for a gun website
• Better Visitor Experience
• More Focus on Dealers

Backstory:

The original site (2013) was designed to be more a brochure site by another company. In the year after the 2013 site went live, Christensen Arms website needs drastically changed from need a brochure site to one that showcased their guns, identified with their two target audiences (Sportsman & Tactical Gun Enthusiast), provided information about local dealers and allowed for some basic online store functionality.