Utah Website Statistics Firm

While Sebo Marketing provides website statistics services to clients in Utah, we currently provide website statistics to clients all over the world.

What Specifically are Website Statistics?

Website statistics are your way of knowing how effective your site is at accomplishing what it was designed to do. There are thousands of things that website statistics can tell you, but the common website statistics include:

• Total Visitors - This can usually be broken down by Hour, Day, Month, or any time frame you need. You can also break this down for the entire site or down to the individual page level.
• Total Hits - A hit is not the same as a visitor. A hit is how many requests the person made. Essentially, every time they used their mouse to click on anything (images, links, etc.) on your website, it counts as a hit.
• Page Views - A visitor is someone who comes to the site. A page view is when that person visits any page on your site. Page views will always exceed visits. Most sites want each visitor to see many pages, so an increase in page views is typically considered a good thing.
• Average Time on Site - Does your average visitor stay for a while, or do they visit and leave immediately? Average Time on Site is a way of telling if your messages are effective in keeping people on your website and having them navigate to multiple pages.
• Visitor Location - Website statistics can tell you the geographic location of your visitor when they visited your site.
• Keywords - This website statistic helps you know which keywords are driving traffic to your website. This knowledge can help you in many ways.
• Entry Pages - This refers to the first page the person sees on your site. Many people are surprised to find out that the home page is often not the most common entry page. This usually occurs with websites that contain many well optimized, specific pages on their site.
• Exit Pages - By understanding which pages cause the most people to leave your website, you can fine tune that page to keep them clicking around, rather than going someplace else...including to your competitors!
• Most Popular Pages - This website statistic helps you know which pages are the most important pages on your site. Remember the 80/20 rule: 80% of your visitors will only see 20% of your site. In addition, 80% of your sales will come from 20% of your pages. By knowing your top pages, you can focus your energies effectively.
  
  We consistenly track the most important pages on your site and use website statistics to ensure that those key pages are effective.

How do Website Statistics Help My Website?

Quite simply, website statistics are the key to helping you understand your website's visitors and their behavior. By understanding their behavior, you can make improvements and, therefore, make your website more effective.

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