Learn more about the 5 main components of successful PPC ads.
Pay-Per-Click (PPC)’
Writing Effective PPC Ads
Tuesday, September 21st, 2010What is PPC (Pay-Per-Click)?
Tuesday, September 21st, 2010What is PPC (Pay Per Click) Advertising? Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product [...]
Website Keyword Lists
Tuesday, September 21st, 2010Website Keyword Lists Effective Websites Start with Effective Keyword Lists A well designed Website must have a set of targeted keywords built into the navigation of the site. Each page on the site needs to target 1 keyword phrase. Many Websites make the mistake of trying to have a single Web page try to get [...]
PPC Optimization Tips
Tuesday, September 21st, 2010Google's PPC Optimization Tips Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout the day, set your daily budget high enough that the ads won't turn off during the day. Improve the Position of [...]
Has Google’s Broad Match ‘Over-Expanded’ Itself?
Tuesday, September 21st, 2010Has Google's Broad Match 'Over-Expanded' Itself? by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded broad match a while back to the regular broad match that is so frequently used in campaigns, there was [...]
The 4 Key Parts of a PPC Ad
Tuesday, September 21st, 2010The 4 Key Parts of a PPC Ad Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This is the top line that you see in a PPC ad. In Google, it shows up in [...]
