Luring the Right Affiliates

- from Commission Junction

Are You Ready to Lure the Top Publishers?

• Analyze your commissions and payouts. Are you competitive? Do you offer incentives for superior work?
• Ensure your creative is fresh, relevant and easy to integrate. Stale promotions, difficult or very complex creative will hinder some publishers to work with you.
• Keep the information and communication open. The publishers are on the front lines for you, so make sure you are giving them as much information as possible about your industry, products and promotions. The more they know, the more they are empowered to drive people to your site.
• Look at your Web site and landing pages. Once a customer is referred to your site, do you do everything you can to close the deal? Are your pages easy to navigate? Can they make a purchase in just a few precious clicks?
• Make yourself available for feedback and questions from publishers. Give out your email or phone number so they can contact you when they need to. You should strive to answer all questions in 24 hours.
• Approve and respond to commissions and payouts in a timely manner.
• Treat your publishers with respect – they are part of your team, so treat them like colleagues. The more you can do for them, the more they will do for you.

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