Increase Pay-Per-Click Profits
PPC is short for Pay-Per-Click advertising. PPC is an advertising technique where advertisers bid on keywords they believe their target market would type into a search engine like Google or Yahoo. It is called Pay-Per-Click because the advertiser only pays when someone sees the ad AND the person clicks on the ad and visits your website.
Sebo Marketing is a "Qualified Google PPC Advertiser" and has fulfilled all of the requirements for this certificate. We manage over $1 million a year for our clients and have created PPC accounts for over 60 clients.
The following case studies show how we have increased pay-per-click profits for various clients.
Increased Pay-Per-Click Profits for Corda
For nearly a year, Corda was "outsourcing" their PPC campaign to a professional Internet marketing company. Corda wasn't satisfied with the pay-per-click profits they were seeing, nor the amount of money they were paying the Internet marketing company they were using.
So they hired us to increase their pay-per-click profits. We quickly discovered that Corda was paying way too much money to show up in the highest PPC position and that this was hurting their ROI. So, we formed a strategy to maximize the ROI by balancing the average position with the bid amount. Since implementing the new PPC strategy, we have doubled Corda's PPC traffic and increased monthly downloads by 285%!
Increased Pay-Per-Click Profits for GetData
GetData was one of our first PPC Clients. Similar to Corda, GetData hired a professional Internet marketing company to run their PPC program. After three months, GetData's PPC bill was out of control and produced a severely negative ROI. GetData had given up on PPC as a profitable marketing effort.
Then GetData and Sebo were brought together. We were so confident in our ability to increase pay-per-click profits for them that we tied our compensation into the performance of the PPC account. If GetData didn't have PPC profits, Sebo wouldn't get paid.
In the first month, we produced a positive ROI. Since then, we have helped GetData maintain a return of over 250% on their PPC efforts!
Increased Pay-Per-Click Profits for WhiteCanyon
After a year and a half of trying PPC on his own, WhiteCanyon's founder contacted Sebo and a relationship was formed.
After years of systematic PPC optimization, we have turned a 5-keyword PPC account into over 2,800 keywords and also created Yahoo and MSN PPC accounts. Our efforts have increased PPC orders by 1567% in less than 3 years time!
Increased Pay-Per-Click Profits for The Mandate Press
The Mandate Press specializes in custom letterpress creations ranging from wedding invitations to stationary and business cards. Management implemented a PPC campaign in-house, but they weren't very happy with their results.
The Mandate Press approached Sebo in September of 2008. In the first month, Sebo's efforts tripled Internet sales. Now Mandate Press consistently enjoys a Marketing ROI over 600%.
Increased Pay-Per-Click Profits for MyNewBabyInsurance.com
MyNewBabyInsurance.com (MNBI) was new to the Internet marketing world. Sebo built a custom site for them and implemented an initial PPC account. After one month of monitoring PPC in-house, MNBI came to Sebo and said, "We need 4x as many leads. Can you help?"
In the first month, Sebo delivered 4x as many leads as promised. MNBI now enjoys a full sales pipeline thanks to Sebo's ongoing Optimization Services.
