Increase Website Average Order Value
There are three main ways to increase Internet sales on any given website:
- Increase traffic to the website
- Improve the conversion rate of that traffic
- Increase the average order value of that website
Too many Internet marketing companies focus exclusively on increasing traffic to a website. We understand that in addition to more traffic, improving the conversion rates and average order value are just as important. It doesn't matter how many people visit your site if they don't make a purchase. Or if they do buy something, if the average order value is so low that it's not profitable, it also doesn't matter how much traffic you get.
That is why, increasing a website's average order value is an important part of Internet marketing.
Increase Website Average Order Value for Diatect
Diatect was looking for ways to increase overall Internet sales. Traffic was increasing and the conversion rates were much improved since working with us. So, with Diatect's input we decided to try and increase their website's average order value.
We worked with Diatect to introduce 9 new product bundles, ranging in price from $34 to $520. The results were very positive. Customers were given an extra discount, and the average order value increased nearly 10%. When you sell hundreds of products each month, a 10% higher order value can make a big difference.
Increase Website Average Order Value for WhiteCanyon
For years, WhiteCanyon's average order value was around $35. We began strategizing with WhiteCanyon on how they could increase their average order value. At the time, WhiteCanyon carried a $99.95 product that was selling about twice a week. We helped WhiteCanyon heavily promote this product and it went from having two orders a week to over four orders every day.
We also helped WhiteCanyon create cross sells at the checkout process to entice buyers to consider other products that would complement what they were already planning on purchasing.
We then created a number of software bundles for WhiteCanyon, ranging in price from $50 to $190. These software bundles have been very popular for the site visitors.
With the promotion of higher-priced products, introducing cross sells, and creating software bundles, We helped WhiteCanyon increase their website average order value from $35 to around $60 an order!
How would your bottom line benefit if your average order value increased 70%?
