Improve Website Conversion Rates

No matter how much traffic you get to your site, if your conversion rates are lousy, you're not maximizing your Internet marketing efforts. Conversion rates vary depending on the industry and product being sold, but in general, a 1-2% conversion rate is typical for an e-commerce website. So if you sell products online and get 1,000 visitors a day, but less than 10 orders, you're probably not "converting" as many visitors as you should.

There are many, many factors that influence a website's conversion rate. They may include:
credibility factors (such as security verified logos, prominent phone numbers, guarantees, etc.), product images, product descriptions, site design, site navigation, website usability, and many other factors.

Through years of testing and Internet marketing experience, we have learned what factors matter most to improve conversion rates. Read the case studies below to learn how we improved website conversion rates for various clients.

Improved Website Conversion Rates for TemplateZone

TemplateZone came to us in the spring of 2005 for help with their website. Their site navigation was a complete mess. Customers were having difficulty navigating the website without getting lost or being able to find the same page twice. So we redesigned the entire navigation while implementing SEO elements. We also changed the purchasing process, making it easier for the visitors to see what the products were and how they could buy them. We also added a number of other design and credibility elements to improve the website conversion rates.

With the changes that we implemented, TemplateZone's conversion rates doubled from 0.44% to 0.90%.

Improved Keyword Rankings for Diatect

Diatect wasn't satisfied with the conversion rates they were getting through their store-based website. So after building them a brand new website and getting the traffic flowing, we focused our efforts on improving the website's conversion rates.

We came together with Diatect and began to implement changes. We optimized the PPC efforts to drive higher-quality visitors, made all of the "buy zones" consistent throughout the website, added credibility elements, and created some website promotions. The promotions and other changes have helped to increase conversion rates significantly compared to their old website.