Improve Pay-Per-Click Results

PPC is short for Pay-Per-Click advertising. PPC is an advertising technique where advertisers bid on keywords they believe their target market would type into the search bar of a search engine such as Google. It is called Pay-Per-Click because the advertiser only pays when someone sees the ad AND the person clicks on the ad and visits your website.

Sebo Marketing is a "Qualified Google PPC Advertiser" and has fulfilled all of the requirements for this certificate. We manage over 30 PPC campaigns for 20+ clients.

The following case studies show how we have improved pay-per-click results for various clients.

Improved Pay-Per-Click Results for Corda

For nearly a year, Corda was "outsourcing" their PPC campaign to a professional Internet marketing company. Corda wasn't satisfied with the pay-per-click results they were seeing, nor the amount of money they were paying the Internet marketing company they were using.

So they hired us to improve their pay-per-click results. We quickly discovered that Corda was paying way too much money to show up in the highest PPC position and that this was hurting their ROI. So, we formed a strategy to maximize the ROI by balancing the average position with the bid amount. Since implementing the new PPC strategy, we have doubled Corda's PPC traffic and increased monthly downloads by 285%!

Improved Pay-Per-Click Results for GetData

GetData was one of our first PPC Clients. Similar to Corda, GetData hired a professional Internet marketing company to run their PPC program. After three months, GetData's PPC bill was out of control and produced a severely negative ROI. GetData had given up on PPC as a profitable marketing effort.

Then GetData and Sebo were brought together. We assured GetData that improving pay-per-click results and maintain a profitable ROI was very possible when using correct PPC principles.

In the first month, we produced a positive ROI. Since then, we have helped GetData maintain a return of over 250% on their PPC efforts!

Improved Pay-Per-Click Results for WhiteCanyon

WhiteCanyon was our first PPC client. The founder of WhiteCanyon was a software developer and understood the opportunity that PPC presented. He knew that he didn't have the knowledge or expertise to properly optimize PPC, but he had to do as best he could. So he thought about what his product did, and picked 5 keywords that people would type into Google and expect to see his ad. He didn't know how to set up conversion tracking, so he was spending a lot of money, knowing that orders were happening on the back end, but not knowing for sure if they were from PPC or other methods. After a year and a half of trying PPC on his own, WhiteCanyon's founder contacted us and a relationship was formed.

We quickly added conversion tracking to be able to optimize the PPC campaign and measure a strong ROI. We then began changing the account significantly. After years of systematic optimization, We have turned a 5-keyword PPC account into over 2,800 keywords and also created Yahoo and MSN PPC accounts. Our efforts have increased PPC orders by 1567% in less than 3 years time!