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Sebo Marketing has created a way to give back to the community and provide future employees and business leaders with the skills the need to excel in today’s workforce. This is done in conjunction with the BYU On Campus Intership program (BYOCI). Sebo provides training and guidance to students helping them gain valuable internet marketing skills, while the students help Sebo provide websites to organizations and companies in need, through free labor.
Sebo believes in freedom. It’s at the core of everything we do. Our employees set their own schedules. Our clients work with us without contracts. We educate our clients so that they are mentally free from other companies who would use their “expertise” to scare clients into doing what isn’t best for them. In this spirit of freedom we want to help non-profits and start ups be free to grow and succeed. Now a days having a good web presence is critical to company growth. So it is only natural that we do all we can to help free others from the barriers blocking their path to success and provide them with a website.
The project takes the interns and clients through the Sebo Site Build Process.
Sales
Interns learn what it takes to work with potential clients, discover their needs, identify appropriate solutions, price them accordingly and present those to the potential client.
Potential clients learn the actual cost of the website, what solutions are needed to achieve their goals and gain realistic expectations of what building a site cost in time and money.
Planning
Interns learn to take a large website project and break it down into the tiniest parts. They then learn how to organize the project and execute it on time.
Clients learn what it takes to create a website as the project plan is reviewed in detail for them to understand and approve.
Content
Interns learn how to create excellent content. They learn the proper way to layout a page, write content, conduct on page SEO optimization, keyword research, and are introduced to website development.
Clients learn how to communicate effectively their needs and ideas in a why that others can create beautiful engaging content.
Design
Interns learn how to pick a template, what elements of the template the can control and how to communicate why each template solves the clients need.
Clients learn how to communicate effectively with the interns their design needs. They work with the intern to choose a template that is ascetically pleasing and has the features the need.
Coding
Interns learn how to modify the template within the parameters of the template options. This is done to change colors, logos, fonts, and layouts. They also may learn basic HTML and CSS manipulation.
Client provide feedback on the look and feel of what the intern is creating so as to guide the intern in providing a completed template site look and feel appealing to the client and potential visitors.
Quality Assurance
Interns learn how to review each others sites in order to catch bugs, typos, etc. This is the final polish of the website.
Clients have one final chance to review the site and to approve it to be launched or provide interns with feedback on what needs to be changed.
Launch
Interns are instructed on how to set a site live on a Webfaction server and point the domain name to the correct location.
Clients finally have a live site! They now review it again to make sure everything is as it was before going live.
Grace Period
Interns for one week make any fixes to the site after launching.
Clients provide feedback to the interns on what needs to be fixed, if anything, on the site.
Traffic Generation
Interns learn about methods and theory on traffic generation.
Clients also can learn this or discuss with Sebo paid traffic generation services and strategies.