Affiliate Marketing Optimization Tips

Affiliate Marketing Optimization Tips – Daily Suggestions

Approve pending publisher applications. Remember that the Edit Rules in your program settings can be used to screen out publishers from certain countries, network rankings, network categories or publishers who offer their visitors incentives.
Review and approve new sale and lead transactions.
Check your account balance and replenish if necessary. You will be notified on your homepage in the “Program Status” box if you need to deposit more funds.
Assess overall level of traffic and transactions coming from publishers.
Read and respond to publisher emails.

Run publisher performance report. Contact publishers with potential to perform for you.
Contact top-performing publishers. Do they need anything from you to increase their performance – customized creative or increased commission rates in exchange for better site placement?
Actively promote your program, including highlighting your program on your Website or sending recruitment messages to potential publishers.
Run link performance report by accessing the Run Reports tab. Include top-performing links in a monthly newsletter and in your automated message to new publishers.
Compare your program’s conversion rate, sale and lead activity to other business development efforts. Are these results in line with your company’s goals?
Anticipate increased volume of consumer interest due to any upcoming holidays or special events and promote accordingly.

Develop monthly publisher newsletter.
Create performance incentive to reward top-performers.
Replace poor-performing and older links with fresh creative.
Compare your offer to other advertisers in your category and adjust if necessary. If you are only running a sale program, consider including a lead promotion to spur interest in your program.
Review your EPC statistics. If they are relatively low compared to other advertisers in your category, take steps to improve your EPC.
Review publisher sites to see if they are communicating the right message about your product or service. Send a copy for them to use if needed.
Audit the time you spend on your program. Consider either allocating more time, or outsourcing part of the management.

Review and update your email to new publishers with any new links or promotions.
Make sure your advertiser profile is as up-to-date as possible.
For better conversion rates, try new link types – advanced, content, smart links, etc.
Review performance of your publisher base. Contact publishers that send high traffic but that are not converting – they are driving your EPC down.
Review program goals. If they're not in line with the results you're seeing, restructure as needed.
Review results of prior performance and/or term incentives offered to publishers. Adjust thresholds based on performance.
Review ROI for the prior quarter and adjust your program as needed.
Set up a schedule for the quarter that includes seasonal promotions, creative updates, and monthly emails to publishers.